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Check the lead source first, and the answer may be obvious. Looking for clues can help you identify the root cause. Rogue processes utilizing the platform API.Inaccurate or overly complex integration processes.Incorrect platform settings (unique record or dedupe rules).There may be multiple sources, and here are the most common: If you figure out what’s causing the duplicates, you can prevent them. Here are eight easy steps to a successful deduplication project, with some helpful tips for getting it right.ĭuplicates don’t appear out of thin air - they’re created. Experian found that up to 94% of businesses report issues with data quality, and organizations without any formal data governance initiatives tend to see duplication rates between 10-30%.įortunately, data duplication is an addressable problem. If you’re not able to find the time to tackle your duplicates head on, you’re not alone. businesses up to $14.2 million per year, and at the macro level - taking into consideration missed opportunities, operational overhead and other related costs - up to $3 trillion per year. Gartner reports that poor data quality costs U.S. With data decaying at a rate of at least 30% annually, losses can add up fast. According to SiriusDecisions research, cleaning and deduping a single record costs $10 - and if you leave it in your database, it could cost about $100.
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Bad data doesn’t just lead to bounce backs and dead ends - they cost you money.